The course program

PART 1 — THEORY

Main topic of the lectures and a practical trainings:

The course of the summer internship in tourism and hospitality will take place in the Association of Hotels and Restaurants in the Czech Republic. Lectures plan:

• Reception
• Creative marketing I
• Creative marketing II
• F&B Management
• Effective Marketing & Sales

PART 2 — PRACTICE

Students of the summer internship in tourism and hospitality take a series of professional training sessions in different companies, depending on their chosen topic.

Internship in tourism — students have training sessions in different hotels. Those include 5* brands, as well as 4* and 3* hotels, to receive a full overview of the tourism market in Europe. In each hotel students spend 3-4 days. At the end of the course students have a clear understanding of how hotels of different levels function and what is the real difference between how the business is done in different market segments.

PART 3 — LANGUAGE SKILLS

English language — theory and practice with native speakers — 32 hours.

Students of the summer internship in tourism and hospitality take an advanced English language course, which helps them boost their business communication skills. The language course takes place in MSM Academy. All teachers come from US, UK, Ireland and other native-speaking countries, which gives students authentic experience of English language.